In order to convince city folk that the Honda FIT is perfect for life in the city, we needed to show them that the FIT was miles more than another electric car. So we tailored the FIT to be a car that can relate to its driver.

PHONE IGNITION

By using this charge station, drivers can use their cell phone batteries to start and operate a Honda Fit for 3.5 miles. This is possible through regenerative break technology that uses the kinetic energy of the cars breaks to slightly recharge the cars electric engine.

SOCIAL FARE

Passengers can pay for the first 3.5 miles of thier ride with a tweet that promotes the FIT.

CHARGED

You can interact with the print by by placing your phone in the designated spot. When placed, the lights on the FIT light up.

ART DIRECTOR: Alex Parodi