Gorilla Doctors - humanity depends on it (Spec)

There are over 1004 mountain gorillas in the world today thanks to the care, protection and dedication of the Gorilla Doctors. The work they do for gorillas is not only noble, it’s also helping us understand human health on a completely different level. That’s why we developed a campaign that creates a link between the health of our gorilla cousins and our own.

humanity Depends on it - Gorilla Tactics

We utilized the mountain gorilla handprint to entice tourists with facts about these majestic creatures. This one is about their growing population and how their numbers are helping us understand our health in unimaginable ways.

humanity Depends on it - A wild Tour

This interactive billboard takes users on a journey to the jungles of the silverback gorillas. we see their homes, their families and even the Gorilla Doctors that help treat, protect and preserve their way of life. When the journey ends, viewers are asked for a small donation to help these doctors continue their good work.

humanity Depends on it - 1003andme

23andMe subscribers are curious about their genetic makeup which presents the perfect opportunity to remind them that we share 98% of our DNA with gorillas. Through a donation card, each subscriber has an opportunity to not only support a good cause but also invest in the overall health and wellbeing of humanity.

humanity Depends on it - Gorilla Doctor Appointment

Through a partnership with ZocDoc, an appointment scheduling tool, we created an alert designed to educate users about the Gorilla Doctors and the appointments that gorillas need to make in order to survive.

humanity Depends on it - Designed for Gorillas

In the age of products made for humans, this parallel line designed for gorillas is meant to show the relationship that humans share with our primate cousins. All proceeds from this line go directly to the Gorilla Doctors.