Generation Beyond - Campaign

When people think of Lockheed Martin the first thing that comes to mind are weapons. But my 3 years of reading, researching and writing for this brand taught me that there's so much more to their story.

They began as an aviation company which eventually grew to take flight in space to explore the furthest reaches of our universe.
 

Generation Beyond - Hello Mars

to build on the immersive experience of the field trip, We developed an app that show real time weather and location of Mars from your phone.

Generation Beyond - OOH

These billboards were live in the DC area during the week of the field trip.

Generation Beyond - Print

The print series for the campaign. the first ran on parenting magazine during the campaign and a large print of it can be found at lockheed martin headquarters.

CDS: Josh Grossberg & Dave Waraksa

ADS: EMlyn Portillo & Kavon Johnson

CWS: Bernard Perez & Joe Moon