Bernard Perez
COPYWRITER
Generation Beyond - Campaign
With STEM interest at an all-time low, we developed a campaign for Lockheed Martin that encourages, motivates and excites kids to suit up and be the first generation of explorers to travel to Mars and beyond. Ultimately, this showed kids in school today what a career in STEM can be.
Here’s a preview of all the amazing work.
Generation Beyond - Hello Mars
We made a companion app that locates and shows the real-time weather on Mars from your phone.
Generation Beyond - OOH
These billboards ran in the DC area during the week of the field trip. It's only fitting we called them "Martian" as they'll be the first inhabitants of Mars.
Generation Beyond - Print
The print series for the campaign. The first one ran in Parenting magazine during the campaign. A large print of it can also be found at Lockheed Martin headquarters.
At Times Square.